Care Bears appeared from the 80's in TV series, specials... each of them has a special "belly badge" that represents its personality and they all reflect different aspects of virtuous life: sympathy, friendship, cheer, sportsmanship, etc. Care Bears are helpful, give good luck and they are cute and cuddly. That's why they became so popular and all children love them.
Bedtime Bear is one of the ten original Care bears who originally appeared on American Greetings greeting cards in 1982. Since then, he has appeared in nearly every incarnation of the franchise, from movies to TV series to toys.